Carlos Fonseca recently joined The Coca Cola Co. as Global Vice-president for Knowledge and Insights.
Previously for seven years, he was the Marketing SVP/ Group Head for Strategy, Planning and Analytics at MasterCard Worldwide. His experience before MasterCard includes brand management, insights and financial analysis positions working for financial services and FMCG companies, including Procter & Gamble, BAT and Citigroup.
Through his career, he has built a balanced background in marketing and finance, developing the ability to manage and motivate cross-functional teams in projects ranging from the M&A of a credit card’s portfolio to the semiotic analysis and testing of an advertising campaign. Carlos’ early exposure to emerging markets with assignments in Brazil, India, Venezuela, Argentina and Russia, among others, fueled his interest in understanding developmental economics and in gaining hands-on experience in launching and growing businesses in such environments. He is also is very interested in the role that new technologies and media play in changing consumer behaviors, particularly in the area of payments and in its applications to promote financial inclusion and community empowerment.
He is a graduate in Industrial Engineering from Universidad de los Andes in Bogota, Colombia, with postgraduate studies at Georgetown University and Insead.