By Kimberly Davies. Originally posted at NextBillion.net.
A human-centered design (HCD) methodology is gaining more traction as a way to ensure products that are developed actually solve real problems for their target users. But while this approach has led to a number of great products in recent years, many of them get stuck in the implementation phase, only to collect dust on a shelf.
That's why, on November 5th, forty international development practitioners including representatives from Africa, Asia and Latin America convened in Dar es Salaam, Tanzania to discuss why creating innovative products for the poor isn't enough. We engaged in some much-needed discussion about creative ways to ensure that new products actually get to market and reach the end users the products are designed to help.