Heidi Matonis, Founder & President, Positivitee
About three years ago I came up with the idea of creating stylish tees that supported non-profits with 10% donated back to the charity. It grew out of my desire to: be a role model for my children, support causes dear to me, and to try to create a small, viable business to call my own.
In 2007 I made the commitment to “go green.” “Going green” to me meant using certified organic cotton, pigment dyes, waterbase inks, and fair labor practices. I went a step further by also becoming a member of the carbon fund to offset my carbon shipping footprint. None of this was easy.