February 29, 2012
This week, mobile phone makers, operators and developers are converging at the annual Mobile World Congress in Barcelona, Spain. Hosted by the GSM Association (GSMA), it is the largest gathering of its kind.
Mobile phones play an integral role in the way Grameen Foundation helps poor people get access to the financial services, business opportunities and vital information they need to improve their lives. We’re at the conference to help build even greater awareness of, and support for, the life-changing opportunities that a simple phone can provide to poor people around the world.
Over the next few days, our team will share insights from the conference. Today’s highlight comes from Sean DeWitt, Director of our AppLab Indonesia initiative, which is helping to create new technology-based businesses for poor people in Indonesia, in collaboration with Qualcomm’s Wireless Reach initiative™ and Ruma, a local social enterprise.
Through this initiative, the “microfranchisee,” typically a woman, sells mobile airtime minutes to local customers. The microfranchisee can also use the phones to provide customers with additional services, such as access to job listings. Since 2010, we have created a network of more than 10,000 microfranchisees (85 percent of whom are women) serving more than 1 million customers. On average, they earn $1.10 per day – a significant sum in a country where 75 percent live on less than $2.50 per day.
Today, there are more than 5 billion mobile phones around with the world, with 4 billion of them in developing countries and emerging markets, where they are often shared by several people. Be sure to follow our coverage of the Mobile World Congress to learn more about how these phones are being used to deliver products and services to poor, rural communities.