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July 08, 2013

Another use for monopoly money

Another use for monopoly money – creative market research activities. (Image credit: Olga Morawczynski)

By Kimberly Davies. Cross-posted from nextbillion.net.

Innovation. Building the product around the customer. Human-centered design.

All of these phrases are becoming more common in the development space. For many, these are new ideas people are seeking to understand and learn more about. For others, these have been words to live and breathe by for some time. So what is new?

For the next year, Grameen Foundation, in partnership with the Citi Foundation, will focus on sharing what we have learned from our own human-centered product design methodologies. We will be creating a dialogue about the importance of understanding client habits and behaviors, using available data to generate client insights, and then using these insights to design products that meet down-market client needs as well as the needs of financial services providers.

Read the full post at nextbillion.net >>

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