Where is the data? Analyzing customer footprints for better product design

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April 20, 2013

Jacobo Menajovsky, Senior Data Analyst – Grameen Foundation Cross-posted from the Institute For Money, Technology & Financial Inclusion

These are my daughter’s old shoes. We just took them out of the closet to pass them on to her younger brother who’s recently started walking, but when I took a closer look at them, I wondered if their best days weren’t behind them. Call me crazy, but I immediately started decoding all the signs and indicators of their usage. Yes, to me, data is everywhere. We are constantly gathering, interpreting and acting on data. Think about it. Every time you walk into a new situation, your “decision support system” starts to process past data to help you adjust to the new experience. Your brain is actually modeling those signs and symbols (data), building connections and classifying them into categories. What if you wanted to understand how these shoes were used? Do you think you could reconstruct the past simply by looking at them? There are lots of signs and indicators: a broken ankle wrap, a heavily-rubbed toe cap, and many holes.

Read the full post at IMTFI...

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