By Sharada Ramanathan and Rajesh Sinha
Our first two posts talked about how Non-Banking Finance Companies (NBFC)-Microfinance Institutions (MFIs) who wish to become Business Correspondents (BCs), offering multiple banking products can effectively influence:
- Partners to develop a mutually beneficial, sustainable business model, and
- Employees to transition successfully into the new organizational model and deliver business results.
In this post, we turn our attention to the third pillar of organizational success—customers—and discuss ways for MFIs to engage effectively with them to drive product adoption and usage.