Grameen Foundation and Grameen Foundation India have worked with Intellecap to create a 4-part series highlighting challenges and solutions for various aspects of the Business Correspondent Model. This blog was created by Abby Addis and Kimberly Davies. Click here for the full studies on dormancy, the business model, channel innovation, and operational challenges.
After creating a new savings product, piloting it, rolling it out, and finally getting customers to sign up, you may be shocked to find those accounts remained unused, or dormant. This hurts your bottom line and potential for sustainability, and is not helping your clients better manage their personal assets.