Between 2008 and 2013, Grameen Foundation helped CARD Bank to open 480,000 new savings accounts through its microsavings initiative. In this article, Julie Peachey, director of Grameen Foundation's social peformance management team, discusses the findings of a study designed to improve savings habits of these new clients through behavioral science. The study was conducted by ideas42.
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January 23, 2015
India’s Ministry of Health and Family Welfare, in close collaboration with BBC Media Action and with the support of the Bill & Melinda Gates Foundation, is scaling three of BBC Media Action’s maternal and child health mobile services, built on Grameen Foundation’s MOTECH platform, nationally across 35 states in the country.
Elsa Ligua, a mother of four, and her niece Rose Anne, a single mother, save money for their children’s futures through Grameen Foundation’s microsavings program in the Philippines.
Elsa’s husband has a shoe repair stall near the public market in San Pablo City. For years, Elsa has added to the family income by selling food. All four of their children go to school. She is proud that their oldest child also works as a supermarket clerk.
Fifteen years ago, Mrs. Yusnaini moved to Aceh, Indonesia with her husband to search for better business opportunities. She opened a small stand in front of her house where she made and sold traditional Indonesian meals: lontong (rice cakes served in a coconut gravy) in the morning, and baksa (a meatball soup) in the afternoons. Despite their hard work, she and her husband struggled to provide for their five children.
February 26, 2014
February 19, 2014
These studies aim to understand how mobile phone technology and its usability is impacting poor women’s ability to access and benefit from mobile financial services. Many players assume that if a poor person owns a mobile phone, they are able to use it. We have found that this is a faulty assumption, and believe that usability and “mobile phone literacy” are big issues that are preventing poor women in particular to benefit from mobile-enabled solutions.
Many of the world’s toughest problems, including persistent poverty, are rooted in individual behavior. Behavioral economics and more specifically the emerging practice of behavioral design offer powerful tools to solve these social problems at large scale. Behavioral design applies insights from decades of academic research in behavioral economics and behavioral psychology to develop low-cost interventions with large effects.
Louis Potuk of ideas 42 discusses the value of incorporating insights from behavioral economics at every stage of the design process can yield amazing results. He was part of a team that worked with Grameen Foundation and CARD Bank of the Philippines to redesign savings products for the poor.