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Use of Mobile Financial Services Among Poor Women

These studies aim to understand how mobile phone technology and its usability is impacting poor women’s ability to access and benefit from mobile financial services.  Many players assume that if a poor person owns a mobile phone, they are able to use it. We have found that this is a faulty assumption, and believe that usability and “mobile phone literacy” are big issues that are preventing poor women in particular to benefit from mobile-enabled solutions. 

Applying Behavioral Economics to Improve Microsavings Outcomes

Many of the world’s toughest problems, including persistent poverty, are rooted in individual behavior. Behavioral economics and more specifically the emerging practice of behavioral design offer powerful tools to solve these social problems at large scale. Behavioral design applies insights from decades of academic research in behavioral economics and behavioral psychology to develop low-cost interventions with large effects.

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