Improved Business Understanding Through Data Analytics

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July 2011
Grameen Foundation

Effective data analytics is essential for meeting the bottom line, and is even more critical when you are trying to meet a double bottom line. This case study examines how PT Ruma – a social enterprise based in Indonesia – is using social and business data to change its business practices. To ensure that it is meeting its double-bottom-line mission, Ruma tracks changes in its entrepreneurs’ economic well-being using Grameen Foundation's Progress out of Poverty Index® and links this data to its own financial health.

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