With the rapid growth of mobile money services, financial providers are testing ways to use this distribution option. The infrastructure offered by mobile money operators allows financial services providers to reduce distribution costs and increase staff efficiency, while customers benefit from having more convenient and lower-cost financial access points.
Though agriculture is the main livelihood for most Kenyans, more than 75 percent of the country’s agricultural outputs are still produced by smallholder farmers on small plots of land using traditional technologies—and mainly for consumption rather than sale.
This interim report explores how households in
This study identifies challenges and opportunities of using mobile money with savings groups as it assesses:
As the largest among the fast-growing economies of Africa, Nigeria is a promising market for mobile financial services. More than 80 percent of adults have access to a mobile phone and a sizeable number (64 percent) own their phones. Though almost 57 percent of Nigerian adults have no access to formal financial services, only 0.1 percent of adults actively use mobile money.
This report reviews the constraints that are hindering the adoption of traditional financial services by the mass market in Nigeria. It then provides an in-depth analysis of the banking landscape for digital finance and reviews barriers to adoption, such as the regulatory context, technical and infrastructure challenges, lack of agent networks and mobile and language literacy among the target demographic.
Smallholder farmers in Africa, Asia and Latin America face many challenges, including little or no access to quality inputs (e.g., seeds and fertilizer), insufficient information about farming "best practices", market prices and weather and limited access to markets and few financial resources. This makes it extremely difficult to increase their level of
These studies aim to understand how mobile phone technology and its usability is impacting poor women’s ability to access and benefit from mobile financial services. Many players assume that if a poor person owns a mobile phone, they are able to use it. We have found that this is a faulty assumption, and believe that usability and “mobile phone literacy” are big issues that are preventing poor women in particular to benefit from mobile-enabled solutions.
Many of the world’s toughest problems, including persistent poverty, are rooted in individual behavior. Behavioral economics and more specifically the emerging practice of behavioral design offer powerful tools to solve these social problems at large scale. Behavioral design applies insights from decades of academic research in behavioral economics and behavioral psychology to develop low-cost interventions with large effects.
This case study looks at how an existing channel of delivery can be improvised and customized to effectively reach and serve the poor in a sustainable way.