From providing information about nutrition during pregnancy to feeding advice for infants, from encouraging pre-natal visits and the use of trained birth attendants, vital health information delivered over mobile homes can help prevent some of the 800 deaths of women every day related to pregnancy and childbirth.
Through Grameen Foundation programs, even when people are far from a health clinic they can access crucial information over the mobile phone. Our programs have counseled expectant and young mothers about healthy behaviors and guided adolescents and young adults toward better sexual and reproductive health, encouraging choices that prevent the transmission of disease and that protect against unwanted pregnancies.
In January 2016, India’s Ministry of Health and Family Welfare launched a national mobile health program developed by Grameen Foundation and BBC Media Action to promote health behaviors -- behaviors that can sometimes make a difference between life and death for young mothers and their infants.
Mobile Kilkari directly calls pregnant women and mothers on their mobile phones, delivering crucial health information targeted to their stage of pregnancy or their infant’s age. It aims to reach at least 10 million women, and as of October 2016 x.x million women were enrolled.
Health care workers use a second program, Mobile Kunji, to educate and counsel families. The workers carry a printed deck of cards (Kunji cards), which have illustrations and key health messages. Each card also has a unique shortcode that can be used to play specific audio messages to the family.
Marie Stopes International (MSI) provides sexual and reproductive healthcare to millions of under-served women around the world. Grameen Foundation is working with Marie Stopes to strengthen service delivery models by leveraging appropriate technologies and improving financial access to social franchises to increase the accessibility of family planning products and services.
In Ethiopia, our research and design support is helping to make finance more available to small healthcare enterprises that offer modern contraception, and supporting MSI’s Postpartum Family Program Initiative.
In Nigeria, our work informed the development of a Drug Shop Referral Program (for small pharmacy shops) that can generate demand and track referrals for products and services. In Tanzania, we are applying a human-centered design approach to improve delivery of services tailored to low-income youth (ages 15 to 35) in rural and peri-urban communities.