I find it useful, from time to time, to put aside short-term, tactical matters and take a big step back to reflect on the work we do, why we do it, and the moment in history we live in. It can be difficult in today’s 24-hour, nonstop, always-on environment, but I was reminded of the bigger picture on a recent visit to Colombia.
A group of us, including four volunteer board members of Grameen Foundation, were in Antioquia, a largely mountainous area in the northwestern part of the country. Grameen Foundation has been working there with farmer cooperatives and other organizations to help smallholder coffee farmers earn more from their land by creating farm management plans and undergoing individualized training and certifications that give them access to larger markets.
Sitting at a desk in Washington, D.C., New York or elsewhere, it’s easy to paint a picture in our minds about the work involved. Meeting with the farmers brought a deeper understanding of how this initiative will improve their families’ lives and the progress they’ve already made.